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It really is hard to believe that YouTube is only in single figures for its age, as many people that have used the Internet seem to be able to remember YouTube being around for many years, when in fact its only been with us since 2005. YouTube has become one of the most used sites on the Internet, with millions of videos being watched by hundreds of millions of people, making this site one of the most used on the WWW.

When Google acquired YouTube it quickly became the second largest search engine on the Internet, as more people than ever now use YouTube to find information about a massive variety of topics, making the video broadcasting site an information gold mine about anything you can imagine.

As a webmaster or site owner you really should be releasing videos on YouTube because not only are the YouTube videos now included in the Google search results, they can also be embedded on your website which means you can host your video on YouTube and also display it on your site. This allows you to use videos on your site with one little bit of code with out the worry of hosting issues and bandwidth usage, simply because YouTube are doing it all for you.

With any form of web marketing, you will need to optimise your videos to make sure they can be found by others. Due to the fact there are many millions of videos on YouTube, by optimising yours, you will then stand a good chance of having it viewed by potential customers and people who might need your services. There is no better way to advertise what you can do by using the power of video and this site really allows you to harness in on massive potential to attract visitors to your own site.

There are many things to consider when optimising videos and these include:

Do Your Research – Research the type of videos that people want to watch within your industry. For example, if you were a tree surgeon then type some tree related keywords into the search box and organise the results by views, which will then give you a good idea about the most popular videos.

Choose Your Keywords – Just like any other search engine, you need to work out your keywords which will then allow you to form a good description and title for your video, which will make it far more searchable and therefore more likely to be found.

Length Of Videos – Try to keep your videos between 2 and 3 minutes as anything longer tends to make people click off and go elsewhere, as most people use YouTube for short and sweet videos rather than long and drawn out ones.

Quality Of Videos – Make sure the quality of the video is good enough for the user to see everything you need them too and that it looks good, but don’t make it such high quality that it takes an age to load and buffer and therefore puts the user off waiting to see your video.

Add Notes / Captions – YouTube allows you to add captions and notes to your video, so make sure you have your website and contact details on display at some point during the video so that the watcher can find out more information if they want to.

Make Friends / Fans – Find people who share your interest and become friends with them, because when you release a video they will be notified about it which means you can get instant viewers and they will then hopefully add to their favourites for all of their friends to see.

Spread The Word – Publish your videos on your own site, Facebook, Twitter, Bebo and any other social networking sites that you can think of, because the more viewers you have, the quicker the video will rise to stardom in the YouTube rankings.

If you follow all of these tips then you will have a great chance of making a good video, but your main concern needs to be how interesting the video is. If it’s of no use to anyone or simply just too hard to understand, then you can guarantee that the viewer will quickly hit the stop button and move onto something a bit more to their liking, so do spend the time making sure your video is worth the watch.